they had to go there

New York City is littered with advertisements for the new ABC fall season of sitcoms. They are plastered all over subway cars and bus stops, you can't go anywhere without a reminder that they've got these shows.

And every time I see one I find myself uncontrollably rolling my eyes. Just seeing the add makes me cringe.

For what show you ask? Oh, Cougar Town.

Some show starring Courtney Cox as a recently divorced 40 something "getting herself back out there" so she doesn't "shrivel up and die".

Honestly I'm trying to pinpoint why I find the entire premise of the show so insulting. Is it the double standard that a woman in her forties dating younger men is entertainment but reverse the genders and it is romantic?

Maybe it is that I feel that I am the target market and I utterly don't relate or don't care about this material. Which makes me feel like I'm being sold to which we all know is annoying.

Quite possibly it is also a little that if this show was to work for me it would have to be an actress who was more...relatable. Human. Courtney Cox seems kind of plastic and awkward. And not in a good way.

Whatever it is I am curious to see if my reactions translate to Middle America. Being a single never married woman living in NYC makes me kind of a smaller demographic. Is it possible housewives in Idaho dream of jumping into the dating pool again looking like Monica from friends?

Guess we'll see soon enough.